Clean beauty trends have created a new market within the personal care industry. Recently, as consumers have become better acquainted with these alternatives, they have also begun to look for additional information that resonates with their desire for non-toxic, minimal ingredient, sustainable experiences. Formulators should take note, as these continually emerging categories within the realm of clean beauty products show that consumers are taking a growing interest in not only the removal of artificial ingredients, but also which ingredients are chosen to replace them.
Bio-based Zemea® propanediol, produced by DuPont Tate & Lyle at our global headquarters in Loudon, Tennessee, USA, can help formulators get ahead of these clean beauty trends, supporting products that not only feature sustainable, clean ingredients, but also have the pleasant sensory characteristics that consumers favor.
When consumers begin to adopt clean beauty purchasing practices, the list of products they may look to upgrade within their cabinets is long. Zemea® propanediol helps create formulations that are gentler on the body than petroleum, lending itself to clean skin care products including moisturizers, cleansers, anti-aging products, sunscreens, anti-acne products, sensitive skin products, baby care and wipes, deodorant and hand sanitizer.
As a bio-based humectant, Zemea® propanediol offers cosmetic formulators a combination of high purity, improved humectancy, and lack of skin irritation—critical traits for cosmetic consumers with a savvy eye for clean beauty factors. The preservatives that are used in these products can also influence consumer preference. Studies have shown that Zemea® propanediol can boost the efficacy of preservatives and potentially reduce the amount of preservatives needed in formulations.
Hair care products are another aspect of the clean beauty market where consumers are scanning labels and holding producers to high standards for pure ingredients. When used as a humectant, natural solvent or a preservative booster, Zemea® propanediol can be ideally suited for shampoos, conditioners, styling products and hair colorants. Certain dandruff shampoos can even realize an increase in effectiveness when using Zemea® propanediol. Formulators rely on Zemea® propanediol to meet consumer demand for natural, innovative hair care products with improved sensory and safety profiles.
Because Zemea® propanediol is produced through fermentation of corn starch, it can be used to keep ingredient labels simple. With multiple formulations, it can help companies fulfill their sustainability goals while adhering to the following approvals and certifications relevant to the clean beauty market:
• United States Pharmacopeia (USP)
• Generally Recognized As Safe (GRAS)
• 100% Bio-based (USDA, ASTM D6866)
• Halal
• Kosher
• Vegan
From “cradle-to-gate,” Zemea® propanediol produces 47% less greenhouse gas emissions and consumes 49% less nonrenewable energy than petroleum-based 1,3-propanediol. Compared with PG, Zemea® propanediol produces 42% less greenhouse gas emissions and uses 41% less nonrenewable energy from cradle-to-gate. It offers a natural, bio-based derived alternative to petroleum-based glycols like propylene glycol (PG) and glycerin.
Formulators who are interested in using Zemea® propanediol as a solution for their own clean beauty products are encouraged to contact DuPont Tate & Lyle to request a sample.
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