The Colors and dsm-firmenich are set to host an exclusive event at the French consulate in New York City on October 16, 2024, A Multicultural Journey in Cosmetics and Perfumery (https://en.thecolo.rs/).
The Colors is an ecosystem dedicated to multicultural Cosmetics and Perfumery, which brings together large companies, startups, and expert institutions around a common issue: promoting an inclusive offer, joins forces with dsm-firmenich. As part of this partnership, both companies aim to build and promote a community of experts in multicultural beauty, a rapidly developing sector, which meets the expectations of a diverse and demanding clientele, ever more concerned about inclusiveness and personalization of beauty products.
A Multicultural Journey in Cosmetics and Perfumery
This event is designed to unite industry leaders to explore the growing multicultural beauty market. The event also aims to provide brands with key insights into the diverse needs of consumers, crucial for success in today's competitive beauty industry.
The event program is set to give attendees insights needed to understand better and address the diverse needs of consumers from various cultural backgrounds — an essential strategy for thriving in today’s competitive beauty landscape.
Part of the event’s highlights include industry experts discussing diversity in global cosmetics, the influence and experience of multicultural founders, and the importance of creating inclusive fragrances, plus an Olfactory Experience and Networking Cocktail.
