DNA Cosmetics Consortium Boosts Genetic Screening of Naturals: UPDATE

Mar 23rd, 2023

DNA Genese engages in the genetic analyses of plants to not only provide demand for traceability and transparency to consumers regarding material origin or quality, but also to prevent supply chain frauds of high-value naturals.

The DNA & Cosmetics Consortium has added a trio of new members: Evonik Group, Lucas Meyer Cosmetics and Minasolve Company.

The firms reportedly joined in supporting the "authenticity and traceability of their raw materials, and their desire for transparency based on DNA technologies."

PREVIOUSLY (March 23, 2023): The DNA Cosmetics consortium—featuring Laboratoires Clarins, Greentech, L’Oréal Research & Innovation Groupe, Nuxe and Sederma—has a mission to guarantee the traceability and security of plant-, algae- and beehive-based raw materials via DNA analysis tech originated by DNA Gensee.

The consortium members have now announced a call for applications from companies, cosmetic groups and ingredient suppliers wishing to join the consortium.

DNA Gensee engages in the genetic analyses of plants to not only provide demand for traceability and transparency to consumers regarding material origin or quality, but also to prevent supply chain frauds of high-value naturals.

The technology also reportedly helps support more sustainable sourcing in accordance with the UN and the Convention on Genetic Diversity.

The consortium will provide models to the cosmetics/perfume sector to ensure the safety of plant raw materials and allow for better control of natural resources from the plant to the consumer.