Curion

This article delves into the emotions and feelings of product experiences and explores how they impact purchasing decisions. In addition, it considers how to measure emotional responses to design products that meet consumers’ emotional desires.

Building Product Experiences that Deliver on Consumers’ Emotional Desires

This article delves into the emotions and feelings of product experiences and explores how they impact purchasing decisions. In addition, it considers how to measure emotional responses to design products that meet consumers’ emotional desires.

AI holds massive potential to research and design personalized, multisensorial products.

AI-powered, Personal Multisensory Experiences to Lead Future Beauty

There's a bigger picture behind product sensory experiences encompassing sustainability, personalization, inclusivity and multisensory input — potentially powered by AI. These are revealed by industry experts and Future Market Insights, described here.