Each week, C&T digs into growing trends in web searches and hashtags related to cosmetics. Emerging this week are: Seven Kosmetyki and car cosmetics, Queen cosmetics, Maelys cosmetics and body/booty lifting mask, Jaclyn Hill cosmetics, spisannaya kosmetika (Russian "discarded cosmetics"), stain makeup, African net sponge, panthenol serum and skin care, saggy skin and nose bumps in general.
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Each week, C&T digs into growing trends in web searches and hashtags related to cosmetics. Emerging this week are: Seven Kosmetyki and car cosmetics, Queen cosmetics, Maelys cosmetics and body/booty lifting mask, Jaclyn Hill cosmetics, spisannaya kosmetika (Russian "discarded cosmetics"), stain makeup, African net sponge, panthenol serum and skin care, saggy skin and nose bumps in general.
- Seven kosmetyki* (Polish "Seven Cosmetics," per Google Translate) +2,300%
- Queen cosmetics* +250%
- Maelys cosmetics* +200%
- Jaclyn Hill cosmetics* +200%
- списанная косметика* (Russian "spisannaya kosmetika" [discarded cosmetics] per Google Translate) +160%
- Stain makeup* +130%
- African net sponge +669% (last 2 years, per Exploding Topics)
- Panthenol serum +203% (last 2 years, per Exploding Topics)
- Saggy skin +168.7% (Spate Trends Alert, year-over-year)
- Nose bumps +70.3% (Spate Trends Alert, year-over-year)
*per Google Trends, past 7 days
Seven Kosmetyki Car Cosmetics
This one might not be worth mentioning. Searches on Seven Kosmetyki (Polish "Seven Cosmetics") are up 2,300% in the past week, per Google Trends. This one's a stretch for our industry, since the trend appears to relate to a June 15, 2024, launch of "car cosmetics" (car detailing products) by Polish YouTuber and influencer Kamil "Buddha" Labudda, according to Mr. Cleaner (using Google Translate).
Per the source, Buddha created the Seven brand car cosmetics with his friend, Han. The products include: rim de-ironizer, shampoo, tire dressing, window cleaner, interior cleaner and quick detailer for paint and interior. While there's no clear connection to human beauty, imagining one is an interesting thought experiment, if nothing else. (Scalp polish, anyone?)
Maelys Cosmetics for Body/Booty Skin Lifting
Interest in Maelys Cosmetics is up 200% in the past week, also per Google Trends. The brand was recently featured in a story by Woman's World describing the "18 Best Skin Lifting Creams for Women, Plus Devices that Smooth and Plump." The source highly recommend checking out the skin care from Maelys Cosmetics for firming body areas. "They have creams for the breasts, belly and even one to firm thigh cellulite," it stated.
The brand's B-Tight Lift & Firm Booty Mask, in particular, was highlighted, which incorporates caffeine, clay and hyaluronic acid to plump and tighten skin for a firmer butt. Per the company, "the mask is clinically proven to visibly firm the skin around the booty and thighs," based on a 56-day clinical trial with 30 participants. Key ingredients called out include: collagen, hyaluronic acid, guarana seed extract (to "energize and refresh" skin) and pink pepperslim plant, to "smooth the look of fatty skin." The product retails for US $49.
Ingredients: B-Tight Lift & Firm Booty Mask: Water (Aqua, Eau), C12-15 Alkyl Benzoate, Cetyl Alcohol, Cetearyl Alcohol, Glyceryl Stearate Citrate, Kaolin, Glycerin, Sodium Benzoate, Xanthan Gum, Chlorphenesin, Disodium EDTA, Schinus Terebinthifolius Seed Extract, Sodium Hyaluronate, Paullinia Cupana (Guarana) Seed Extract, Ilex Paraguariensis Leaf Extract, Caffeine, Coffea Arabica (Coffee) Seed Extract, Soluble Collagen, Hydrolyzed Elastin, Glyceryl Caprylate, Citric Acid, Ethylhexylglycerin, Vanillyl Butyl Ether, Laureth-7, Phenoxyethanol, Polyacrylamide, C13-14 Isoparaffin, PVP, Fragrance (Parfum), Benzyl Salicylate, Benzyl Alcohol, Linalool, Hydroxycitronellal, Hexyl Cinnamal, Limonene, Blue 1 Lake (CI 42090), Red 40 (CI 16035).
Stain Makeup and Lip Liner 'Tattoo'
Searches on "stain makeup" are up 130% in the past week, per Google Trends. This could be thanks to a recent Huffington Post article entitled, "These Low-Maintenance TikTik-Viral Lips Stains are Practically Magic." According to the report, traditional lipsticks and glosses are viewed as "high maintenance" but lip tint or stain could be a more carefree alternative. A few brands catching the buzz on TikTok include Milk Makeup's Jelly Water Tint and Sacheu "Stay-N"-Peel Off Lip Tattoo.
See related: Read the Label: Milk Makeup Cooling Water Jelly Tint Lip and Cheek Blush Stain
Sacheu's patent-pending product is said to keep lips "perfect" all day and night, without need for re-application. It incorporates hyaluronic acid and vitamin E for conditioning benefits, and other "lip-safe" pigments and ingredients. The product was inspired by brow tint products, which are designed to last days, per founder of Sacheu, Sarah Cheung's, TikTok video.
Ingredients: Lip Liner Stay-N-Peel Off Lip Liner Tattoo: Water (Aqua), Polyvinyl Alcohol, Polyisobutene, Glycerin, Diisostearyl Malate, Tocopherol, Hyaluronic Acid, Phenoxyethanol, CI 16035, CI 45410, CI 19140, CI 42090.
Panthenol Serum, Moisturizer, Cream
According to the source Exploding Topics, panthenol, a known wound-healing ingredient, is making a name for itself in skin care. Derived from vitamin B5, is demonstrates moisturizing, soothing and skin-barrier enhancing properties. Per the source, such products are beneficial for not only dry, but also sensitive and irritated skin to enhance barrier support. Within the past two years, panthenol moisturizers have grown in interest by +6,800%; panthenol creams are up +232%.
Nose Bumps in General
Searches in general related to nose bumps are up 70.3% over last year, according to Spate, encompassing queries like bumps on nose not acne, white bump inside of nose, red bumps on nose and bumps on nose not pimples. The source cites this as an opportunity for brands to educate consumers about these "non-acne" bumps and offer solutions.
To keep up on these regular trend reports, visit our Consumer/Market Trends web page or watch for our Consumer Pulse videos on LinkedIn, Facebook and Instagram.
