Continental Consumer Products has launched a natural line of hair care. Naked Naturals features six shampoos and conditioners formulated with keravis, a hydrolyzed vegetable protein that reportedly increases hair strength and reduces breakage.
There are three varieties in the line: aloe vera and chamomile, citrus and keratin and awapuhi and lavender. The company maintains that the products are free of lauryl/laureth sulfates, synthetic fragrances, animal by-products, artificial colors.
