Caviar, diamonds and gold have long been associated with the luxuries in life. Caviar has been considered a delicacy meant to be served with hors d’oeuvres. However, it rapidly is becoming a luxury ingredient used in skin care and hair care products. Gold and diamonds also are often reserved for special occasions but are now being incorporated into personal care products designed for every day use. This emerging trend towards including expensive, luxurious and rare ingredients in "super premium" products therefore retail at higher than normal prices. According to the Mintel Global New Product Database (GNPD) and Cosmetic Research, luxury ingredients like gold, silver, caviar and even diamonds are no longer as rare as one might think.
La Prairie has proven to be a leader among luxury skin care when it comes to using extravagant ingredients. La Prairie’s Caviar Collection uses caviar extracts and sea proteins for lifting and illuminating. La Prairie Skin Caviar Luxe Body Emulsion, a body lotion that contains a contouring complex, is said to discourage the formulation of cellulite. La Prairie also recently launched Cellular Radiance Concentrate Pure Gold, which contains 24k gold particles. The price tag may be shocking to some; however, to those contemplating cosmetic surgery, it is a small price to pay for decreasing fine lines and wrinkles.
Alterna Professional Haircare uses caviar extract in its Caviar Anti-Aging collection. Caviar is a rich source of Omega-3 fatty acids, which reportedly infuse the hair and scalp with moisture, shine and elasticity. Alterna Caviar Anti-Aging Radiant Smoothing Lotion is a styling lotion that combines rhodiola extract, vitamin C and Alterna’s own Caviar Age-Control Complex. Also featured in the line is Alterna Caviar Anti-Aging Volume Molding Crème.
Julisis skin care products contain gold, silver and diamonds, although not all of them are featured in every product. Julisis Eyemulsion features white diamond and copper to minimize the lines and wrinkles around the eyes. Julisis Gold Emulsion Day contains liquid gold. This skin care treatment claims to not only reduce fine lines and wrinkles but also firm, tone and smooth skin while stabilizing irritated and sensitive skin. Consumers can now purchase a night treatment with colloidal silver from Julisis. The Julisis Silver Elixir Night helps regenerate skin while detoxifying, refining and restoring elasticity.
In addition, Frederic Fekkai Sparkling Shimmer Spray is a limited edition spray that has been formulated with diamond dust crystals. The crystals are said to add sparkle and shine to the hair.
The Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. For additional information regarding either Mintel GNPD or Mintel Cosmetic Research, visit www.gnpd.com or call Mintel International at 1-312-932-0600.
