As part of the integration process, BASF has given Engelhard in the U.S.the new name of Engelhard Catalysts LLC. According to BASF, it will extend its brand to other Engelhard branches within the next months based on local registration requirements.
"This rebranding signifies a key milestone in the integration process as it brings together BASF's brand strength and Engelhard's strong reputation for innovation and quality," said Klaus Peter Löbbe, BASF board member.