During World Perfumery Congress 2022 in Miami, BASF Aroma Ingredients launched the Virtual Aroma Assistants, a new digital platform to simplify the navigation of BASF’s Aroma Ingredients portfolio for customers from the flavor and fragrance industry.
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The Virtual Aroma Assistants are accessible on virtual-aroma-assistants.basf.com. The Virtual Aroma Assistants consist of three sections that are closely interlinked to support the customers’ development processes for flavor and fragrance applications. The tech is designed to enable an intuitive product browsing experience guiding BASF customers through the Aroma Ingredients portfolio.
The three sections of the Virtual Aroma Assistants are:
MyProductWorld MyProductWorld is an all-in-one data base to navigate the BASF Aroma Ingredients’ portfolio. It enables a customized multi-filter search for, among others, area of use, odor type, application or physical properties to find the optimal solutions for many formulation challenges. The tool provides an integrated comparison between different product grades and the request of products and samples.
RegXcellence RegXcellence allows the exploration of dozens of regulatory and quality topics. It is designed to streamline and simplify the compliance process by an instant download of regulatory and quality statements and certificates. It also utilizes an automated notification function.
Additionally, RegXcellence’s Only Representative (OR) Service enables BASF’s customers to import BASF aroma ingredients in countries with REACH like regulations without registration obligations.
Sustainability The sustainability section of the Virtual Aroma Assistants bundles data and information on BASF’s sustainability offers which focus on enabling the sustainability goals of customers: biodegradability, renewability, reduction of greenhouse gas emissions as well as transparency regarding product carbon footprints.
Steffen Götz, vice president Global Sales & Business Management, BASF Aroma Ingredients, said, “Our new Virtual Aroma Assistants reflect our passion to meet the demand of our customers for sustainable products, digital solutions and simplified processes. And it is an invitation to our customers to become part of our transformative and innovative activities for a sustainable future.”
