BABOR Beauty Group appointed Tim Saunier as its new president and CEO at BABOR Americas. He succeeds Tim Walker, who has moved on within the company to global responsibilities as co-CEO and group brand president of BABOR & Premium Brands at the BABOR Beauty Group's headquarters in Germany.
Saunier has been a member on BABOR's staff since 2021. As marketing director, he controlled the global marketing of the brand and played an important role in sharpening the brand's image, as well as the strategic development of the skin care brand. In his new position, he will focus on strengthening the brand and gaining market share in the U.S., Canada and the Caribbean.
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“The team did an outstanding job so far and I am looking forward to lifting the brand to new heights based on this strong foundation.” said Saunier. “My goal is to position the brand firmly in the prestige skin care market while at the same time strengthening our heritage in professional skin care, leveraging our expertise and enhancing the consumer experience.”
BABOR also recently announced the launch of BABOR Collagen HA Booster in collaboration with Hydrafacial. The booster was designed at BABOR laboratories in Germany, and is used in an exclusive BABOR Expert Method, along with Hydrafacial's hand piece and vortex fusion technology.
