Henkel Consumer Brands Recognizes Ashland Global Holdings with Two Personal Care Awards

Henkel Consumer Brands has recognized Ashland Global Holdings Inc. with two personal care supplier awards, including the best innovation contributor award for hair care and runner-up in the sustainability category.

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FiberHance bm solution (INCI: Hydroxypropyl Gluconamide (and) hydroxypropylammonium gluconate) was recognized as the best innovation contributor award for hair care. It was noted as a benchmark in hair strengthening, evolving from glucose-based chemistry. The ingredient has a multifaceted mode of action that penetrates deep into the cortex to create new hydrogen and ionic bonds to support damaged internal keratin structure and restore strength and manageability to the hair, per the company.

Styleze es-dura ingredient (INCI: Guar Hydroxypropyltrimonium Chloride) was recognized as runner-up in the sustainability category. This ingredient is a plant-based ecostyler utilizing guar-based polysaccharides to deliver all-weather style durability for hair. 

Joël Prouff, general manager, personal care, Ashland Europe, commented: “It is a great honor to receive these two awards from Henkel, a leader in hair care solutions.”