Ashland Global Holdings, Inc., announced the launch of its gentle deodorant active, sensidin, expanding the company's current active range.

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As a pure skin multifunctional, sensidin is designed to provide efficacy against odor-causing bacteria at low use concentrations while also respecting the individual microbiome.

The product includes octenidine HCl, an active ingredient with antimicrobial properties, and the natural solvent and humectant 1,3-propanediol.

“The combination of active ingredients represents a contemporary deodorant solution in a category of goods that continues to grow,” said Karin Stoffels, head of product development for microbial protection at Ashland. “For the consumer, sensidin pure skin multifunctional acts even before body odor develops by inhibiting the growth and multiplication of odor-causing bacteria on the skin very quickly.”

“With sensidin pure skin multifunctional, Ashland takes deodorant protection to a new level. This very fast acting product provides long-lasting and reliable deodorant protection, as demonstrated in a 48-hr sniff test,” continued Stoffels. “Furthermore, a third-party study investigated the influence of sensidin pure skin multifunctional on the healthy microbiome in the axilla. The study concluded that the microbiome is resilient and remained unchanged after 48 hr.”

“Sensidin pure skin multifunctional is safe in use and gentle on the skin,” said Anne Gückel, senior application scientist of Ashland. “A big advantage for our customers is that it is easy to incorporate in formulations and suitable for all typical deodorant formats globally including aerosol sprays.”