Amorepacific hopes to reach 380 billion won in operating profit on revenue of 5.6 trillion won
Amorepacific Corp. has partnered with e-commerce platform Shopee to expand its online beauty business in Asia, according to The Korea Economic Daily.
Previously: Amorepacific Honored at CES Innovation Awards 2021
The partnership reportedly aims to "tap further into the Southeast Asia market" by introducing products under the following brands on Shopee: Sulwhasoo, Laneige, Mamonde, Ryo, Mise en scene, innisfree and Etude.
Products will also be featured on Shopee Taiwan.
Amorepacific hopes to reach 380 billion won in operating profit on revenue of 5.6 trillion won as it expands its oversees presence and digital platform deals, The Korea Economic Daily reports.
